NHL Marketing Campaign

In short, I am very impressed by the marketing guys sitting at the NHL headquarters.

First, they come up with the brilliant idea for the "History Will Be Made" ad campaign for the 2010 Playoffs, which became instant classics, and spun countless home-brew parodies of every single shenanigans that happened in the NHL, past and present. Dan Boyle's embarrassing own goal? Check. Dion Phaenuf falling on his ass? Yep. Sidney Crosby diving? You got it. It was a rare gem of a marketing campaign that got fans to participate in the creation of the advertisements. Now that, is impressive.

And they are not done. For those who hasn't seen the "Questions Will Become Answers" ads that promotes the upcoming season, I'll tell you this much: they are intense. No gimmick, no stars sitting in a chair talking about their passion for the game, no bullshit. Each ads shows a star training furiously, increasing the tempo as the ad progresses, and finishing emphatically.

http://www.youtube.com/watch?v=6D0BlEDLuL0
http://www.youtube.com/watch?v=sUOVw9HKOZw&p=A2F06B0E94F26BD1&index=2&feature=BF
http://www.youtube.com/watch?v=MZ410r-y-_o&p=A2F06B0E94F26BD1&index=4&feature=BF